Action Action biography
Action Action Lyrics
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A swirling, dark fusion of sonic grandeur and stripped down pop skeletons, Action Action are the result of a sea change - a chemical reaction in which synthy dark wave collides with guitar driven indie rock. Killer guitar riffs, feedback walls, dance beats and Mark Thomas Kluepfel's spine-tingling wail paint visceral, haunting images that explore the similarities of divine opposites like life and death or love and war. Over the last two years Kluepfel's prolific songwriting underwent a dramatic evolution, from the sunny pop songs of his previous project, The Reunion Show, to the more intimate work on "Don't Cut Your Fabric To This Year's Fashion." Kluepfel explains, "I've written many, many songs that were personal to me, and never shared them. I've only shared songs that were mere empty calories. I suppose I got fed up with all the candy."
After naming the new project Action Action, the album was dubbed “Don’t Cut Your Fabric To This Year’s Fashion”, an obscure quote from an interview with Gene Hackman on “The Royal Tenenbaums” DVD. “After watching the interview, it stuck with me, it just seemed like such a great way to articulate a concept that really resonates with me,” Mark explained. Kluepfel was joined in the studio by Adam Manning and Clarke Foley, respectivel
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